Sectors and Industries


The food sector is comprised of retailers, brands, and manufacturers, with small local to very big international businesses. There are several sales channels, such as the physical “brick & mortar” shops, food services, and online sales. Although a traditional sector, it is still very dynamic with changing demands by customers.

GS1 in Europe supports its member organisations and industry through several projects and activities. The main focuses are on one hand the GS1 standards on identification and capturing. On the other hand, it is data services, supporting the industry to have access to accurate and correct product information.


The B2B2C working group is a group of GDSN experts from European GS1 member organisations. The main objective is to support harmonised implementation of GDSN in Europe.

EU 1169 and Food Labeling

The EU Regulation 1169/2011 on food labelling has had a huge impact of on all parties involved in the food supply chain.

Fruit and Vegetables

The fruit and vegetables business is a global business with suppliers from all parts of the world. Within in GS1 in Europe we aim for a harmonized implementation of GS1 Standards.

Alcoholic Beverages

Together with European associations and industry GS1 in Europe is working on a self-regulation on alcoholic beverages in order let the industry provide nutritional and allergens information on alcoholic beverages. Alcoholic beverages are defined as wines, spirits and beers.

Global Data Model

The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel. It is already implemented in several sectors and European countries.

Related Publications

GS1 in Europe Alcoholic Beverages Data Model for the implementation guide
Supply Chain Management for Fresh Fruit and Vegetables Integrated Guideline Part 4a – Labelling of Consumer Units (v 1.2)
It is usual business for the global fruit and vegetable sector to provide fresh products every day. Increasingly there is an expectation within the industry to utilize common, global standards for product identification and marking combined with automated electronic data processing.