As marketplaces have taken over the retail landscape and ensure ordering goods from your home, the need for unique product identification and high quality data is key for the online supply chain. From ordering online, through fulfillment and last mile delivery, GS1 standards can help.

For GS1 in Europe it is key to be active on this market. Big marketplaces have proven that within Europe there is a need for a different approach.  Several activities and projects have been deployed in order to connect and collaborate throughout the continent.