Regulations and Trends

Regulations and trends aim to monitor the European regulations that might have an impact on our customers’ businesses. GS1 in Europe works closely with European institutions to monitor and track regulations that may impact our customers’ businesses.  

To support a smooth transition and correct application of legislation, we also collaborate with European trade associations in many different areas to ensure that our respective activities are complementary. 

EU Circular Economy

The circular economy is a new economic model aimed at eliminating waste and pollution, circulating products and materials, and regenerating nature.

EU Data Economy

Under the Digital Single Market strategy, the EU is fostering a data-driven economy where innovation becomes an increasingly significant factor.


Illicit trade and product counterfeiting are serious and massive problems affecting our member companies and their supply chains, authorities, consumers and patients. Unfortunately, no sector is immune to the risk of these criminal activities.

Sustainable Consumer Goods

Consumer goods are currently at the core of the political discussion from several perspectives, in a time when consumers are increasingly demanding about the choices they make. Digitalisation and standardisation are key to structuring this vast and dispersed sector.


The EU General Food Law Regulation is the pillar for the development of food and feed legislation, both at Union and national levels. It lays down general principles, requirements and procedures that underpin decision-making in matters of food and feed safety.