The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.

GS1 in Europe was leading in the start up of the Global Data Model and supported the work throughout the development of it.

The GS1 Global Data Model consists of a global layer and (only for Europe) a regional layer. The GS1 Global Data Model is standardised for the following product categories:

• FMCG Food
• FMCG Non-food
• Petfood
• Alcoholic beverages
• Tobacco

The regional layer for DIY, Garden & Pet is being developed at this moment and will become ratified soon.

More information on the GS1 Global Data Model can be found on https://www.gs1.org/standards/gs1-global-data-model The regional layer of the GS1 Global Data Model is being governed by the European Maintenance Group. For more information please click below.

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