GS1 in Europe supports its member organisations and their members on data related topics. For this, the ongoing programme, data excellence has been setup. From this programme several working groups are active and projects are launched.

On of the best examples of this is the Global Data Model, which partly started as a European effort in order to harmonise the local data models for the European continent. This project has gone global with the help of GS1 Global Office, other regions and member organisations and of course massive industry envolvement. In April 2020 the global data model for the product categories Food, Near-Food Pet Food, Alcoholic Beverages and Tobacco have been ratified as a GS1 standard with regional and global governance. Next steps within this project are validations, harmonisation of code lists and the start on new product categories, such as DIY, Garden & Pet.

On top of that, there is technical group, consisting of only GS1 colleagues working on guidelines for and questions raised by the community: the B2B2C Working Group. Also on Helathcare the data excellence programme is active on ECHO, the Extended Collaboration of healthcare Organisations.

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