GS1 in Europe supports its Member Organisations and their members in data-related topics. To this effect, the ongoing Data Excellence programme has been set up, under which numerous projects have been launched, with several active working groups.

One of the best examples that demonstrates this is the Global Data Model, which started partly as a European effort to harmonise local data models across the European continent. This project then became global, with the help of the GS1 Global Office, other regions and Member Organisations and, of course, massive industry involvement. 

In April 2020 the global data model for the product categories Food, Near-Food, Pet Food, Alcoholic Beverages and Tobacco have been ratified as a GS1 standard with regional and global governance. Next steps within this project are validations, harmonisation of code lists and the incorporation of new product categories, such as DIY, Garden & Pet.

On top of that, there’s the B2B2C Working Group – a technical group made up of GS1 colleagues only, who work on guidelines for and questions raised by the community. Also, on Healthcare, the data excellence programme is active on ECHO, the Extended Collaboration of Healthcare Organisations.

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