Common European Market Segmentation

To better understand our DNA and our European market, GS1 in Europe has been working with a group of EU MOs to create the Common European Market Segmentation.

We believe that with this Common European Market Segmentation we will strengthen our collaboration, and help your MO to better analyse the European market and collect key insights.

What is now the next step for all the European MOs? To implement the Common European Market Segmentation! You will see, it is quite easy! Download the guidelines below.