To better understand our DNA and our European market, GS1 in Europe has been working over the past years on collecting data about the Member Organisations who form GS1 in Europe. We have now a better picture of where we stand as a European platform composed of 49 MOs. To get this knowledge about our organisation, every year GS1 in Europe launches an online survey – Europe Insights.
This yearly work, Europe Insights, allows GS1 in Europe to collect data that guarantees, year after year, continuous monitoring and update of main indicators defining GS1 in Europe MOs’ environment, priorities, strategies, strengths, challenges, etc.
What if our EU MOs could…
- have a common classification that would allow them to segment their members in a common way?
- find new trends and opportunities within the European market?
- learn from each other in specifics sectors?
- support their national strategies also based on the European trends?
Over the last months, we worked with a group of 10 EU MOs, to create the Common European Market Segmentation. We believe that with this Common European Market Segmentation we will strengthen our collaboration, and help your MO to better analyse the European market and collect key insights.
After presenting the Common European Market Segmentation through two webinars, the guidelines are now ready to download!
What does your MO need to do? Just implement the Common European Market Segmentation!
In September, we will launch our yearly survey to collect data from our 49 MOs. We will ask you to fill the online survey considering the segmentation.
If you have any question, please do not hesitate to contact us:
- Diogo Almeida (diogo.almeida@gs1eu.org)
- Samanta Correale (samanta.correale@gs1it.org)
