As physical shops are losing ground to digital shopping, more and more businesses are turning to the endless possibilities of e-commerce.

Any company selling products online, through Google or an online retailer, will most likely be asked to provide a barcode, a product identifier, a GTIN or EAN number.

This is a vast sector, full of opportunities but with numerous challenges, and GS1 is here to help companies get started online.

For more information on working with Marketplaces we refer to the GS1 in Europe member organisations. The complete list is available here.