How it works?

GS1 Picture It! Is an easy to use app to take pictures of products and to directly upload them to the local Activate service of a GS1 member organisation, who can then upload the pictures to the Global GS1 Registry Platform

The backend of GS1 Picture It! consists of a series of APIs that communicate with the local Activate solution. There are temporary database to store the pictures while transferring. On the central (in Europe based) servers, there are no personal data is stored. All company and user data is managed aby the MO.

A frontal picture and a picture including the barcode are mandatory. With an easy step, the pictures can be uploaded in the local GS1 Activate solution.

The app is available in the Appstore for Apple phones and on Google Play for Android phones.  In order to use the app, the user must be added to the local Activate solution, where a personal, one-off QR code is created to identify the user.

The functionality on the app contains next to the taking of pictures advanced background removal functionality and generic picture functionality such as cropping and tilting. For more information on GS1 Picture It! please connect with your local GS1 member organisation or send an email to