Marketplaces have taken the retail landscape by storm and people are choosing to shop increasingly without leaving home. That’s why unique product identification and high quality data is crucial for the online supply chain. From ordering, through distribution to last mile delivery, GS1 standards can help.

For GS1 in Europe it is essential to be active in this sector. The big marketplaces have proven that, within Europe, a different approach is needed. A number of activities and projects have been deployed, to connect and collaborate throughout the continent.