Packaging plays a critical role in our daily lives, from protecting products during transport to providing essential consumer information. However, its environmental impact, particularly concerning waste and resource consumption, has come under increasing scrutiny. This has led to a significant push for more sustainable packaging practices, particularly at the European level.
Packaging and Packaging Waste Regulation (PPWR)
The EU is reviewing the packaging and packaging waste rules, and GS1 in Europe has a say in the matter.
Deposit Return Schemes (DRS)
GS1 standards give Deposit Return Schemes the common language they need to identify, verify, and process returns accurately, at speed and at scale.
Reuse
GS1 standards give reusable packaging the identity it needs to be tracked, trusted, and reused, cycle after cycle, at scale.